# Tweet by [@keefmoon](http://twitter.com/keefmoon) on 2018-08-02 22:28:05 > [!INFO] Archived from [original tweet](http://twitter.com/keefmoon/status/1025146242014306304) RT @prospect_clark: This is a more important point than it sounds — personal branding helps to make folk heroes (& in this case it goes alo…