# Tweet by [@keefmoon](http://twitter.com/keefmoon) on 2018-08-16 07:53:18 > [!INFO] Archived from [original tweet](http://twitter.com/keefmoon/status/1029999528680849408) Scientists and journalists need to be careful how they describe things. Metaphors are useful to conceptualise something new, but if you aren’t careful, it’s easy for the public to take the metaphor too literally, and that is how conspiracy theories start. https://t.co/cKl5a8pjed