# Tweet by [@keefmoon](http://twitter.com/keefmoon) on 2019-01-16 04:02:01 > [!INFO] Archived from [original tweet](http://twitter.com/keefmoon/status/1085386666918006785) Thank you @Gillette for showing a version of masculinity that doesn’t conform to the traditional toxic stereotype. Thank you for staking your brand on it. This is how we change society. https://t.co/WYr3xJVlbT