# Tweet by [@keefmoon](http://twitter.com/keefmoon) on 2019-04-30 23:17:08 > [!INFO] Archived from [original tweet](http://twitter.com/keefmoon/status/1123365698229755904) In reply to: [@keefmoon](http://twitter.com/keefmoon/status/1123362393390813186) There is running joke in Iron Man where Coulson keeps saying SHIELD.’s full name, and recognises they are working on the name. Was the initial plan that SHIELD was recently formed? Now we know it has been around since the 40’s (?) in some form. Guess this was a Ret Con.