# Tweet by [@keefmoon](http://twitter.com/keefmoon) on 2011-10-05 08:48:57 > [!INFO] Archived from [original tweet](http://twitter.com/keefmoon/status/121507152606142464) RT @grahamhancock: This is a great article about managing expectations re: Apple. Great read. http://t.co/jWJhqXtL