# Tweet by [@keefmoon](http://twitter.com/keefmoon) on 2020-05-19 12:05:09 > [!INFO] Archived from [original tweet](http://twitter.com/keefmoon/status/1262715916019695616) How come @redlettermedia is able to anticipate the YouTube mid-roll adverts and structure their videos around it, but NO OTHER YouTuber can? Often the ad will cut off the presenter of the video mid-sentence.