# Tweet by [@keefmoon](http://twitter.com/keefmoon) on 2011-10-22 11:12:19 > [!INFO] Archived from [original tweet](http://twitter.com/keefmoon/status/127703825531420672) In reply to: [@M4RKM](http://twitter.com/M4RKM/status/127703084469194752) @M4RKM Apple's innovation is allows taking existing technology and making it a joy to use.