# Tweet by [@keefmoon](http://twitter.com/keefmoon) on 2020-12-11 02:22:39 > [!INFO] Archived from [original tweet](http://twitter.com/keefmoon/status/1337221224804519937) +1 to this. How difficult is it to pick a product name?! Why do so many company ship using their SKU code as their product name? https://t.co/XYov1qqBQk