# Tweet by [@keefmoon](http://twitter.com/keefmoon) on 2010-06-24 06:56:13 > [!INFO] Archived from [original tweet](http://twitter.com/keefmoon/status/16910980541) In reply to: [@sammachin](http://twitter.com/sammachin/status/16910902276) @sammachin That Apple Store fake enthusiasm is really embarrassing, made me cringe at iPad launch.