# Tweet by [@keefmoon](http://twitter.com/keefmoon) on 2012-06-11 12:48:20 > [!INFO] Archived from [original tweet](http://twitter.com/keefmoon/status/212164361211490304) RT @Jonas_Forth: I like what Twitter is doing w/ https://t.co/3Xrc8v3C Ditching traditional marketing for transparency and fan passion c ...