# Tweet by [@keefmoon](http://twitter.com/keefmoon) on 2012-09-12 10:58:57 > [!INFO] Archived from [original tweet](http://twitter.com/keefmoon/status/245838908116582400) RT @mr_trick: Ahead of tonight's Apple announcements I'd argue this piece by @ethank is a must-read: http://t.co/jMrBRO2m (h/t @jherskowitz)