# Tweet by [@keefmoon](http://twitter.com/keefmoon) on 2012-09-17 22:33:49 > [!INFO] Archived from [original tweet](http://twitter.com/keefmoon/status/247825715230302209) Apple's Magic Is In The Turn, Not The Prestige http://t.co/jhlizBBi via @techcrunch <-- Interesting take on iPhone 5 by @parislemon