# Tweet by [@keefmoon](http://twitter.com/keefmoon) on 2012-11-13 19:57:11 > [!INFO] Archived from [original tweet](http://twitter.com/keefmoon/status/268442404380631040) RT @simonbrew: This. "If you can't turn a profit on selling coffee for £3 a cup, you should not be in business." @StarbucksUK