# Tweet by [@keefmoon](http://twitter.com/keefmoon) on 2013-02-13 00:38:31 > [!INFO] Archived from [original tweet](http://twitter.com/keefmoon/status/301490500932886528) In reply to: [@None](http://twitter.com/None/status/301490043858591744) @joestump @elazar Therefore it’s not the magic bullet that many businesses believe it is.