# Tweet by [@keefmoon](http://twitter.com/keefmoon) on 2011-02-09 09:22:37 > [!INFO] Archived from [original tweet](http://twitter.com/keefmoon/status/35267314723061760) In reply to: [@ianvisits](http://twitter.com/ianvisits/status/35265218716106752) @ianvisits Ok fair enough. It's true Apple have never been boundary pushing, superior UI/UX is their differentiator.