# Tweet by [@keefmoon](http://twitter.com/keefmoon) on 2011-03-18 13:45:18 > [!INFO] Archived from [original tweet](http://twitter.com/keefmoon/status/48741772326731777) RT @jeffjarvis: The Times' No. 1 job should be to increase engagement. The reward for the more-engaged user? A wall. Paradox, eh?