# Tweet by [@keefmoon](http://twitter.com/keefmoon) on 2011-04-13 07:30:39 > [!INFO] Archived from [original tweet](http://twitter.com/keefmoon/status/58069572930121728) RT @gleonhard: “25.2 percent of adults daily media consumption is online, but only 18.7 percent of ad spending is on digital” OPA says