# Tweet by [@keefmoon](http://twitter.com/keefmoon) on 2017-11-18 13:07:56 > [!INFO] Archived from [original tweet](http://twitter.com/keefmoon/status/931871596838518784) In reply to: [@billykyle](http://twitter.com/billykyle/status/931870620635271169) @billykyle Yep. I’m guessing this is why Apple is focusing on a great music speaker with a virtual assistant as an after thought, instead of the other way around. The developer platform for Alexa is really powerful, Apple needs to step up their game in this regard.